I am positive that some of you are unsure exactly what the title of this post means. However, if you know me, you know exactly what it means. I love Red Mango frozen yogurt. But this blog is business related (for now) so I am not going to talk about how delicious and healthy Red Mango is and how they have a million (I didn’t actually count) toppings to choose from. This is about marketing and what a brilliant job Dan Kim, Red Mango’s CEO does getting the word out about his business. I’m a true believe in the power of social networking and Dan is one of the best at hyping his business, communicating with his followers and capitalizing on a powerful marketing tool. Whether he is talking about upcoming events, retweeting comments from Red Mango lovers or distributing coupons to suck people in to the addiction, he does it so well. He comes off as accessible and friendly and as a consumer, that makes me want to spend money with his company (oh yeah, it’s delicious too). Check out Dan on Twitter and Facebook.